Make the brand matter.
Turn cultural insight into partnerships, creative platforms and new-media ideas that earn attention instead of simply buying it.
BRAND STRATEGY · PARTNERSHIPS · CREATIVE · MEDIA · CULTUREBRAND BUILDER × COMMERCIAL OPERATOR × GROWTH ARCHITECT
Great brands create love.
Great businesses turn it into durable growth.
I partner with emerging consumer-brand founders and CEOs to find the next chapter: culturally resonant marketing, thoughtful commercialization and profitable revenue streams beyond the traditional retail playbook.
How I can help ↓MY THESIS
The next $10M probably won’t look like the first.
Traditional grocery can be expensive, promotional and slow. Innovation can get trapped by MOQs, geography and supply constraints. Marketing budgets are expected to do more with less.
I work where brand desire, operating reality and commercial opportunity meet.
Put rigor behind ambition.
Connect the exciting idea to the P&L, margin, annual plan, supply chain, resources and operating cadence required to make it sustainable.
P&L · AOP · MARGIN · DEMAND + SUPPLY · TEAM DESIGNGo beyond the shelf.
Build channels others overlook: instant commerce, airlines, hospitality, foodservice, venues and strategic enterprise accounts.
CHANNELS · CUSTOMERS · COMMERCIALIZATION · GTM · LAUNCHWHERE I’M USEFUL
Bring me the messy growth problem.
01
“Grocery is growing, but it’s not giving us the stability or economics we need.”
I’ll map the right-to-win across DoorDash/DashMart, Gopuff, airlines, hospitality, foodservice, convenience, venues and other channels — then prioritize, pitch and build the launch plan.
02
“Consumers want this product. We don’t know how to commercialize it without creating a mess.”
I’ll pressure-test format, geography, shelf life, MOQs, freight, manufacturing, distributor economics and customer requirements so innovation scales with discipline.
03
“We need the brand to punch above our marketing budget.”
I’ll identify partners and moments where both sides contribute real value — using exclusive product, distribution, audience and earned media to create disproportionate impact.
04
“We have too many opportunities and not enough clarity.”
I’ll connect brand ambition to commercial choices: where to invest, what to stop, required margin, demand and supply implications, and the capabilities needed next.
SELECTED WORK
Ideas that did more than make noise.
They created products, occasions, customers and revenue.
MAGNOLIA BAKERY × DOORDASHCHANNEL / INNOVATION / PARTNERSHIP ↗
MAKE A LOCAL ICON AVAILABLE COAST-TO-COAST
Turn instant commerce into a growth channel — and a creative platform.
Built a deep DashMart relationship that expanded national access and created exclusive Banana Pudding innovation available outside the bakery footprint.
MAGNOLIA BAKERY × GOPUFFPRODUCT / DISTRIBUTION / CULTURE ↗
HELP THE CUSTOMER LAUNCH A CATEGORY
Build the product around the moment, the platform and the audience.
Partnered around Gopuff’s Bakery launch with the exclusive Puff’rnutter cupcake — combining product development, national distribution and a culturally timed launch.
MAGNOLIA BAKERY × UNITEDAFH / COMMERCIALIZATION / SCALE ↗
REDESIGN AN ICON FOR 30,000 FEET
Protect what people love. Change everything else required to scale.
Translated signature Banana Pudding into a purpose-built 3oz format for airline service, opening a new national Away From Home occasion.
MAGNOLIA BAKERY / BRAND TRANSFORMATION
Modernize an icon without sanding off what people love.
Led the first major identity refresh in 15 years, building a system designed to stretch from bakery to digital, packaging, CPG and global growth.
Adweek: Maintaining familiarity while evolving the brand ↗
CHOBANI / BRAND + MEDIA
Bring creative thinking closer to the business.
Built across brand, marketing and media with an audience-first approach and stronger in-house capability — connecting creative ambition to business outcomes.
Marketing Dive: The power of in-house creative ↗BUILD THE DEMAND ENGINE
Great growth teams are commercially minded—with a creative spirit.
Most organizations separate the people who create demand from the people responsible for delivering it. I help founders and CEOs design the connective tissue: shared outcomes, clearer decisions and one operating rhythm across the enterprise.
Organize around growth.
Clarify ownership, decision rights and the handoffs that turn a promising idea into an executable commercial plan.
Give creativity business context.
Equip creative, brand and media teams with the economics, customer realities and operating constraints that make ambitious work more useful.
Give operations a consumer pulse.
Bring demand signals and customer insight into finance, supply, analytics and product decisions before the business commits resources.
LEADERSHIP THAT SCALES
The best growth work leaves the team stronger than it found it.
Turn real work into organizational capability.
As an instructor and advisor within Smith & Beta’s practitioner collective, brought selling and digital-strategy experience into hands-on workplace learning designed to change how teams operate.
Meet the teacher collective ↗Teach ideas as a practical discipline.
Taught “Ideas First” as adjunct faculty in New York—helping emerging talent connect cultural fluency, strategic thinking and creative confidence to work that can move people.
Faculty profile ↗Build creative excellence inside the enterprise.
Served as a founding leader of Chobani’s in-house marketing agency, recognized by Ad Age in 2018—while connecting brand, media and creative work more directly to audiences and commercial outcomes.
IAB leadership profile ↗THE THROUGHLINE
17 years learning how ideas become businesses.
Agency-side strategy taught me imagination, hustle and how to solve problems without perfect information. Chobani taught me how a founder-led brand can turn purpose and creativity into mass cultural relevance. Magnolia Bakery gave me the operator seat — evolving from first CMO to Chief Commercial Officer, with responsibility spanning brand, product, channels, customers and P&L.
That combination is what I bring to emerging brands now: creative range without losing commercial discipline.
Full experience on LinkedIn ↗WAYS TO WORK TOGETHER
Growth Opportunity Sprint
Find, size and prioritize the next channel, customer or commercialization opportunity. Leave with the thesis and an executable plan.
Founder / CEO Counsel
Senior counsel across brand, commercial choices, innovation, partnerships and growth priorities without adding a full executive layer.
Commercialize + Launch
Hands-on leadership from opportunity through customer pitch, economics, commercialization, operating model and market launch.
Design the Demand Organization
Shape the structure, roles, decision rights and operating rhythm connecting marketing, creative, digital, FP&A, analytics, supply chain and product development.
Operating Partnership
For the right emerging brand, a deeper operating or executive partnership to help create the next stage of profitable scale.
WHAT COULD YOUR BRAND DO NEXT?
If people already love the brand, I’m interested in what we can build from that love.
New channel. New product. New partnership. More durable growth.